I LOVE DEFINE LONDON AND THIS IS WHY..... written by Beth McIlroy

Why Define London? I feel Define London is unique. The moves and approach to defining your body are effective and target your muscles unlike other exercises and workouts I have ever experienced before. Its no nonsense "hurts so good" approach to feeling uncomfortable when you're working out keeps you going and reminds you that you're doing something effective and positive for your body at the time when you usually want to stop. It's interesting, challenging and I find it fun... Its a workout that I am always excited to go back to because it gives me a great full body workout that...

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Get to know Define.London Instructor Jono Selvadurai

What do you think about social media and the use of it in the fitness industry? It all comes down to how it’s executed. My biggest annoyance with social media within the fitness industry is when it loses its authenticity. It’s amazing we have this incredible platform to share and inspire, but it lacks impact when it loses its honesty.  One post has the chance to create serious impact, if it’s staged, if it’s not spoken with honesty, if it’s done for the likes, it’s not going to generate movement. I think the biggest question to ask when posting is...

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A Thank you to our Crew!

Every event and production manager knows: it can take a village to pull together a project like our Define re launch. That's why we thought it might be nice to show some appreciation and say thank you to all the people, we're talking about the crew, the sound guys, the assistants, the make up artists. Everyone who made our incredible trainers just look so frigin good!   The Photographer Henry Knock     The Videographer Charlie Rees     The sound guys Patrick Russell     The Creative Branding + Design Company SEASKY     The Assistant MC   The Coolest Guy we know...

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Define.London Founder Ashley Yeater shares her journey with us.

How did you find moving over to London from the States to start Define.London? Like moving anywhere, the transition is always a little bumpy. I was completely starting over. I was lucky enough to have a supportive husband and his family to help make the transition as smooth as possible. Making new friends and diving into the ever growing fitness scene was at the top of my agenda when we made the move to London. I arrived on a Saturday, unpacked on Sunday, and got to work meeting people and making a name for myself in fitness on Monday. I...

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Define.London Instructor Gabby Cocco Talks Daily Routine, Juggling Define A West End Show + Importance Of A Healthy Lifestyle

  My daily routine definitely changes from day to day. Along side Define, working in the westend means we do 8 shows a week, with rehearsals and different media and press things. As you can imagine sometimes it all gets abit crazy, especially with finishing late and having early starts. I am a true believer of fuelling your body as you wish for it to perform, so although I am on the go alot, i do try to prep my own food if i get time, mainly to save money and know exactly what I am eating, however London now...

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